Motorsports Mock Campaign
Developed an integrated marketing campaign promoting premium Formula 1 and MotoGP travel experiences. The project focused on engaging racing enthusiasts through cohesive email marketing, social media content, and branded creative assets while maintaining a luxury, excitement-driven visual identity.
Concept Marketing Campaign
LinkedIn | Social Campaign
Created a mock-up LinkedIn Campaign to promote the Mexico Grand Prix Vip Packages. Specifically called out the Gordon Ramsay at F1 La Terraza Package for a luxurious experience tailored to LinkedIn.
Instagram | Social Campaign
Created a mock-up Instagram Campaign to promote the Mexico Grand Prix Hospitality Packages. Promoting an experience and calling out two different options for Hospitality Packages. Kept it short and impelling for Instagram.
Facebook | Social Campaign
Created a mock-up Facebook Campaign to promote the Mexico Grand Prix Hospitality Packages. Promoting an experience with specific callouts for what’s included in some of the packages.
Customer Email
Target Audience: Existing MotoGP customers that want to elevate their race weekend.
Tone & Messaging: Exclusive, elevated, and premium to excite and drive upgrades.
Structure: Hero image and a preview of what the weekend could look like and a sense of exclusivity with clear CTAs.
Storytelling & Urgency: Promoted the experience in a premium way that drives urgency to secure a spot.
Lead Nurture Email
Target Audience: Prospective customers that haven’t purchased yet, but expressed interest.
Tone & Messaging: Premium experience driven to target exclusiveness.
Structure: Hero image and highlighted Ticket Packages to showcase the offerings and clear CTAs.
Storytelling & Urgency: Selling the premium access with once in a lifetime experiences to encourage urgency.