Website Redesign
Redesigned the existing Shopify website with a refreshed visual identity, incorporating original product photography, custom graphics, updated brand messaging, and an improved overall user experience.
Homepage: Simple image banner that's interchangeable depending on seasons or sales.
Homepage: Made the product images slightly rounded for a softer look.
Homepage: Added the hero product that has the National Eczema Association Seal of Acceptance for credibility. I also made a short quiz for engagement.
Homepage: Added a routine section to show how the products are used together.
Homepage: More visually appealing way of shopping.
Footer: Slightly reworked the footer adding a larger logo.
Shop Tab: Streamlined the categories and added a photo.
Shop All: Slightly rounded the images and added a highlighted product section.
Shop All: Organized the products by scent and used the scent as a subtitle instead of one long product title.
Product Page: Moved the images to the left of the selected photo instead of scrolling down for each. Also created the accordions for easier user accessibility.
Product Page: Made the selected image sticky for a more seamless page.
Product Page: Added a visually appealing graphic of what the product does and why it works.
Our Story: Condensed "About Us" and "Founder Story" into one page.
Our Story: Streamlined all of the descriptions and made clear points of the standards for quick overview.
